Case Study | AthFest Educates

About the AthFest Educates Project

Our Roll Included

• Strategic Marketing and Public Relations Planning
• Messaging Strategy
• Website Design
• Annual Report Design
• Advertising for Video, Radio and Print Media
• Digital Advertising
• Media Buys
• Fundraising Event Support
• Crowdfunding Management
• Music Festival and Half Marathon Promotion
• Festival Signage Design
• Social Media Management

Results Gained From Our Work

As a result of our 12-month collaboration, AthFest Educates gained big increases in name recognition, sponsorship support and community knowledge of exactly what they work to achieve. We were able to help increase revenues from their annual fundraiser, the AthFest Music and Arts Festival, by 30% over the previous year.

Audience reach was expanded, which helped their half marathon fundraiser attract fresh new attendees. This was important because during this year, two other prominent distance running events were being held the same month, within 80 miles of the AthHalf Half Marathon! The half marathon remained successful and did not see a decrease in attendance that otherwise would have been expected.

Thanks to BCG's work with AthFest Educates, the nonprofit was able to build community support, thereby advancing their mission of providing funding for school and community art programs for youth. So, not only did AthFest Educates benefit, but the entire community has been touched by the advances BCG helped the institution realize.

AthFest Pandora Radio Spot:

AthFest Comcast Video Promo:

AthFest ReCap Video: