BCG created an opportunity for two of the Athens area's most well respected institutions to co-op with an aggresive advertising campaign and public relations intitative to help create awareness about one of the nation's leading causes of death. Information about stroke awareness reached a wide audience through educational newspaper and magazine articles as well as a radio interview. Click here to listen to the radio broadcast.
Donating our services BCG was able to help raise over $30,000 in two years for March of Dimes: Athens, Ga. and the Athens Regional Neonatal Intensive Care Unit. In addition to placing articles, public awareness broadcasts and managing social media, we designed posters, postcards, billboards, tickets, web pages and event programs.
Working hand-in-hand with ARMC, BCG provided an informative article placed in an area lifestyle magazine. By reinterpreting a highly technical proceedure into a readable narrative, we helped inform the community about ARMC's lifesaving techniques.
Combining concept, photography and well-crafted writing BCG was able to generate a personal and compassionate community perception of one of the area's most successful medical practices.